Facebook,Twitter,Marketing

Your website?s search engine ranking and how much Traffic it attracts hinges on many different factors. First, it needs quality link building. Websites are ranked according to the quality of their links. During this article we will examine 3 methods of building high quality links as well as the requirements for a higher page ranking.

Link Building Using Blogging

Currently there are lots of companies who already have a built in charity model in their business site. If you donate to a favorite charity, you may be able to leverage this to build backlinks to your site. Since you are making charitable donations any way, you can get your website listed on these non-profit organizations and institutions by being on the donor?s list. Usually, once you are listed on a non-profit organization?s or institution?s website, it is there forever, which can prove to be very beneficial to your link building efforts. The key is to be creative and come up with new ideas. If you find any such charity organization, then it?s an opportunity to not only work towards a good cause but also get exposure for your sites.

Social websites are another way to gain quality link backs for your website.

Search engines are designed to locate the top sites and rank them appropriately. And naturally, this means they would go for websites that are relevant and offer good value. Search engines will look at what sites link to your site, and count each link kind of like a vote vouching for your site. The higher the number of backlinks to your site the better. And for higher the quality of the votes, it?s even better. Search engines base their ranking higher on quality than quantity. The links that you build to your site should look natural, as if the those sites and pages are naturally linking to your site because it?s good. They shouldn?t all be the same kind of link and they shouldn?t come from just any website. Choose to build backlinks on sites that are relevant to your site. It makes ?sense? for them to link to you and looks natural to search engines.

Set A Link Building Goal

If your business is a local business or has a certain goal to express its experience to a certain geographical area, it is a good idea to get backlinks from other local authoritive sites in the area as to minimize the possibility of your audience segregating according to their location. For example, if you happen to be a member of some regulatory authority or establishment, you should have a link back from these places because of the kind of leverage you will get out of it. Along with this, look for local business directories on the web so you can submit your business in there as well. These links get heavy volume from search engines and being a part of them will help you acquire long lasting backlinks.

If you would like to start youe own Internet business, feel free to check out my %link 1% using this program is how I started and I will be more that happy to help you get started.

As marketing professionals, we usually have to justify ourselves to our bosses, our clients and everyone in between—especially in the less-tested, sometimes-hit-or-miss arena of social media. But now Ad Age wants accountability, too, as they ask “if you’re getting enough out of all the volunteer work you do for Biz & Ev and Mark,” or, more specifically, “Are we all just toiling mightily to make a bunch of rich nerds (Facebook’s Mark Zuckerberg and his employees and investors, Twitter’s Biz Stone and Evan Williams and their employees and investors) richer, while we impoverish ourselves?”
That’s both a literal and a figurative question, since using those social networks is exactly what makes their founders and investors money (well, sort of), and, as the argument goes, we’re essentially a volunteer labor force creating content for these sites—an interesting point. Meanwhile, using social networks (at all, as the argument here seems to go) means sacrificing time (true), actual interactions (possibly true but not always)—and our very souls and identities.

They mean this to be a discussion on a personal level, since a central thrust of the argument is that these social networks have sacrificed so much of our privacy that we’re allowing them to steal (don’t we call that “giving” in English?) “the sole ownership of our own thoughts, emotions, personal expressions, etc.” from us (yes, if I post “I’m sad” on a social network, that means that they also own my emotion…. right….).

Of course, if you’re using Twitter and Facebook as a marketer, you’re there looking for business ROI from publicity—being public. Ad Age (you know, “Advertising” Age? About . . . could it be . . . advertising?) does acknowledge that social networks might work for these purposes, if they’re worth the sacrifice:

If you’re a brand marketer, chances are good that you’re extracting real value from investing time and energy in social media (and you’re happy to have consumers volunteering their time to be your “brand ambassadors” or whatever you want to call them); good for you. (And if you’re a consumer who gets off on connecting with big brands — or just wants to interface with customer service in a forum, like Twitter, where certain marketers seem to be hyper-responsive — well, good for you too.) In general, if you’re soft-selling something — like content or an idea — that can benefit from free publicity, Facebook and Twitter are your friends. Even if, well, they’re the two-faced sort who think nothing of riffling through your handbag or backpack when you get up to go the bathroom — you know, glad-handing “friends” (those are air quotes) who are obviously using you for something, only it’s not always entirely clear what.

Um . . . I hate to bring this up, but aren’t we as marketers just using our social networks as those same kind of “friends” (and possibly even the friends and fans we acquire on those social networks)—we’re just using them as the means to an end?

I do agree, of course, that on a personal level, excessive use of social media can rob us of time and valuable interaction with the people we care about most. It’s good to examine our relationship with the Internet and social media on a personal level and decide whether it’s really worth the time and effort we put into it, or if we might put that time to better use. While that’s the brief summary of the argument at the conclusion of the article, the main thrust is that using social networks is such a great sacrifice of ourselves (even without a time investment) that it’s not worth it.

What do you think? Do you demand ROI from personal social network use? Or are you glad that most people don’t ?