Facebook,Twitter,Marketing

Smart virtual assistants recognize the power the Internet has to build their reputation and bring new clients to their doors. We often invest money in a beautiful site, launch it and expect to be flooded with new clients. Unfortunately, they don’t usually come. A beautiful web design and catchy business name is not enough to attract clients anymore.

Just as in the brick-and-mortar world, location, location, location is one of the most important things you can learn about when it comes to the Internet. And the way to make your website prime real estate is by achieving a good page ranking on Google.

While Google isn’t the only search engine available, at the time of this writing it is setting the search engine standards. So it only makes sense that in order to win traffic from the competition, we’ll have to do it on Google’s terms. So here are a few tips to start you on your way.

Google Ranks Pages, not websites. If you have a website that is horrific in appearance but rich in content, you’ll beat out a competitor’s perfectly aesthetic website every time. So, as you add content to you websites, choose key phrases and words that people would use to find your service. The Internet abounds with them. Google and sites such as SEOTools.com have key word research tools to help you.

The Two Types of SEO. Google uses two different criteria to rank websites. One is called On Page Search Engine Optimization and this involves the proper use of keywords as well as site structure, title tags, meta tags (both description and keyword tags) as well as the way you use in-site linkage. An example of an in-site link would be the way your Navigation Bar links to the other pages on your site, as well as references in your content that take the visitor to another related page.The other type of SEO is called Off Page SEO and this refers to how many sites are voting for your site by linking to your website pages. The On Page SEO relies on the secret formulas setup by Google. The Off Page SEO is more interested in how people are reacting to your website. So if you get all of the formulaic pieces done correctly and have no one linking to your content or website, this will lower your score and in the spirit of Monopoly, throw you right off Boardwalk straight to Baltic Avenue.

Fresh Unique Content. Google rewards websites that are updated frequently with new information. And this should be authentically new content, not keyword-speak. In the past some people have tried to pack a lot of keywords on their pages, but the actual content made little sense to its human visitors and so instead of increasing customers, it actually worked to turn people away. The easiest way to create regular content on your site is to incorporate a blog and post on it at least 3 times per week. This has the added benefit of positioning you as expert and allowing prospective clients to get to know you with no risk.

Learning how to make you business more visible on the web takes time, energy and financial resources. And in most cases, it helps to have someone who doesn’t speak geek-speak to talk you through it all.

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When a recession hits just about every company is going to feel the effect of it to an extent, although it can vary wildly depending on the industry. One thing that tends to remain constant in a credit crunch is that larger companies find it easier to weather the storm, while smaller businesses are put at a much greater risk.

One of the first things many businesses will do during a recession is to cut their advertising spend. It’s often a knee jerk reaction aimed at saving costs in the short term. During a standard recession, the first thing that’s usually affected is the offline advertising spend, and that has held true during the current credit crunch.

However, recent studies have shown that spending for online advertising increases. Why do people so quickly abandon print media and put their faith in online methods during a recession?

The Importance of ROI

Methods that can achieve a measurable Return on Investment is something that many companies will turn to when money is tight, which can explain why easily scalable and measurable online campaigns where every click and sale can be tracked in real time are so appealing.

Print advertising can be powerful and is arguably better at achieving long term goals such as brand awareness, but the actual financial returns can be difficult to measure and take much longer to appear on a balance sheet. In contrast, an online campaign can see results in a matter of days, making for a short term but much more controlled advertising investment.

Advertising Budget or Cost of Sale

There’s some debate about whether some forms of online advertising should be included in a marketing budget at all and that the methods used should instead be labelled as ‘Cost of Sale’.

The reasoning behind this logic comes from recent surveys that suggest a huge number of people don’t look beyond the first page of results when searching for products and services through Google. A survey from iProspect in 2009 suggested that as many as 68% of all internet users won’t move beyond the top ten results in a search engine.

Of course, this means that unless you happen to be appearing on the first page for your keyterms, you are missing out on over two thirds of your potential traffic. In turn, this means that getting your page on that top level of results will mean you are nearly guaranteed to increase sales by a large amount.

Moving towards quicker returns rather than long term brand awareness campaigns makes sense during a recession. Online advertising and increased interest in getting good rankings in Google can be a more powerful tool than print media simply because those finding your website in Google have already been searching for something related to your business – not just casual readers of a newspaper or magazine.

There are plenty of different forms of online marketing, however. Let’s take a look at three of the most popular sub divisions.

Pay Per Click

Pay Per Click (PPC) advertising can be effective when targeted correctly, but it’s also expensive and has the potential to fail miserably if careful research is not done beforehand. The most popular form of PPC uses the absolutely massive network of Google AdWords.

The bonus of PPC is that you only pay when a user clicks on an advert rather than paying simply to display that advert to thousands of uninterested users. It’s also less likely to get blocked out by a users filtering software.

PPC works best on sites that sell products that are considered low risk or impulse buys. The method may give quick returns but is a risky proposal for many small businesses and can be incredibly costly in the long term.

Banner Adverts

During the early days of the internet boom when users were first coming online, banner adverts were one of the most popular ways to send advertising to consumers.

However, in the last few years the effectiveness of the banner advert has been greatly reduced. People have learned to subliminally filter out the banner adverts as spam, while several different programs available can even physically block out adverts completely from a site.

There is simply not enough interest and click through for banner adverts to make a sustained campaign worth the investment.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a huge area, and despite its importance it’s one that many companies are often wary of. This is normally due to lack of knowledge about the benefits or potential ROI from a good, ethical SEO campaign.

However, if the right company is chosen and the business ensures that the company produces their results using ethical SEO methods, then an SEO campaign can be hugely successful. Finding an ethical company is by far the most important element however. Unfortunately some SEO companies will simply try to employ a one size fits all tactic to your company that will give you poor results or worse use methods that could see you being penalised heavily by Google.

SEO can take longer than a PPC campaign to see a result, but over the space of just a few months many companies experience a large influx of traffic. Even better, this traffic is often targeted as it’s coming directly from search results on your chosen topics. Ten hits on your site from people looking for your product are better than one hundred random hits that have no interest in your services at all.

Used well, SEO can give you a much better and long term ROI solution than PPC advertising, as you’ll website will be placed directly in front of people searching for your keyterms. This is ultimately a lot more effective than traditional methods of advertising online and can be a lot cheaper in the long term, too.

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Nowadays, everyone is dependent on the internet. That is why more and more people are designing new and newer websites. There are thousands of websites that hit the internet market every day. Due to increasing the search engine ranking of the website is becoming difficult.

In this article I will provide you some tips to increase the search engine ranking. Using the following you will definitely be able to popularize your site.

The first thing that you should keep in mind while designing a website is to follow the guidelines provided by search websites. If you will just follow 80% of the guidelines it is sure that your search engine ranking will increase a lot. This is because search websites give priority t the websites which are designed according to the guidelines.

Use different keywords in your site. But use the keywords that are related to the content of the website. Sprinkle your keywords all over the web page. This is because when somebody searches about a particular keyword in a search tool then the search websites search for the websites in which the keyword is present and according to that make the list of the websites. Use high quality keywords but avoid stuffing it at each place in the site. Use the keywords where it is actually required.

Build a website link and place it in different places. Due to this the popularity of the link increases and hence ranking will also increase. You can also place your site link in other websites. Take the help of blogs and forums to increase the popularity of your website. This will make your site so popular that it will definitely reach the top ten of the search engine ranking.

In free web directories place the link. Write different articles for the products in articles directories and place the link of the website in the article. This will boost up ranking of the website.

Paid websites are also helpful in increasing the popularity of your website. This is because search websites give priority to the paid websites and keep it on the top of all the free websites. So it is important that you put your articles and links in the paid websites. Search for the best popular paid websites and use it to popularize your website. Mostly paid websites are for articles and for building back links.

Use simple code to increase search engine ranking. The best code in which you can design your website is HTML and DHTML. Do not include flash in your website. Animations and videos are the things that search engines do not count. So including flash is of no use. Also always use high quality and clear content in your website.

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