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Link building is one of the most important things any website owner can do to improve their website’s ranking in Google, Yahoo! and MSN Bing. However, building quality links to your website isn’t as easy as it seems. You may wish to consider hiring a SEO firm that offers a link building service to get the job done.

One important aspect to consider with a link building service is the quality of links they build. A company that offers to build hundreds or even thousands of links for two or three hundred dollars is one to avoid, the reason for this is link quality. Search engines judge the value of each backlink differently. If you want your website to really rise in the rankings then you need your links to be quality links. One high quality backlink can often have the impact of more than 100 poor quality backlinks. There are a number of reasons for this but the two biggest are website authority and webpage content.

Website authority refers to what Google, Yahoo! and MSN Bing think of the website. A good link building service will focus on getting links from a variety of website with high authority. One way to get a general idea of a websites authority is too look at its PageRank. PageRank is a Google term that assigns a numeric rating to a webpage. A webpage with a 10 would be considered the highest authority and a webpage with a 0 the lowest. You can find the PageRank of a page by downloading the Google toolbar and turning on the PageRank option.

The content of a page also has a significant impact on the strength of a link. Your link building service should do more than just throw up random links anywhere it can. The link should come from a webpage with content about your product or service. The keywords you want to rank for should be an integral part of the webpage. The reason for this is that search engines do everything they can to determine the reason for the link. They don’t just assume that because one website is linking to another website that the two are related. Search engines read the text on the webpage to get an idea of what the link is about. A link from webpage with a lot of text related to your product or service is going to carry a lot more weight than a link from a webpage with nothing to do with your product or service.

Bottom line, when looking for a quality link building service, you should look for one that provides quality links over quantity links. Both are important, but as far as SEO is concerned, quality counts more than quantity. A good link building service should be able to provide you with examples of the types of links they build. From that you should be able to look at the content accompanying the link and the source of the link.

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A person who is educated in getting top placements on Google with an Intuit/Homestead website can be considered a SEO Pro. I say this because the SiteBuilder program is not user-friendly when it comes to achieving high placements within the search engines. Learning professional techniques to implement can make an amazing difference in how your SiteBuilder pages get ranked with the search engines. These strategies are not available just anywhere though. Information like this is valuable and therefore it generally takes an investment of money to learn about how to get top placements within Google, Yahoo and Bing.

There are more than seven things that must be done correctly inside the internal structure of your SiteBuilder website. If they are not done, the search engines (SE) will not like your pages. It is very possible that many of your website pages are not being picked up by the major SE because the Site Builder has one major hindrance. How do I know this? I am an SEO pro at working with the Intuit/Homestead SiteBuilder program.

What is SEO?

The term stands for “search engine optimization.” It basically means that there are specific things that Google, Yahoo and Bing (the three major search engines) are looking for to determine what your website is about. Once the Google boots have collected loads of data related to your site, the system determines where you get placed in the results pages. If you have learned SEO from a pro as it relates to your Intuit/Homestead website, then you will have a good chance of placing well in the results pages.

If someone is a pro at getting top placements or in moving a website higher up in the results pages, then they have studied extensively from more resources than just “One eBook” with a few pages about Homestead website optimization. I have been studying SEO for several years on a daily basis and have a very good handle on what is “working” as optimization relates to our Intuit/Homestead websites. SEO tricks and techniques are constantly evolving and changing on a daily basis.

Some Internet professionals are saying that search engine optimization is changing more quickly than the medical profession. With the rapid evolution of what is referred to as “Web 2.0″ and the pace at which things are changing in general on the web, if you are going to succeed with an Internet business or hobby site- you will need that leverage power attained from becoming educated on the subject from several sources beyond just your own Intuit Site Builder website.

Did you know that it is possible for one person to literally dominate the first two pages of the SERPS (search engine results pages) by leveraging the power of social media and “Web 2.0″? That’s another topic all in itself which SEO pros understand. Your competition will use social media to literally BURY your website if you do not learn how to use “Web 2.0″ to your advantage. One Internet marketer who dominates the search engine results pages calls his social media strategies “Web 2.0 As A Weapon.”

What worked three years ago may still help our websites today to place well with the search engines, but Google is changing things so rapidly that professional SEO’s must continually keep in touch with what’s happening. One of the websites which I frequent to keep up with the fast-paced world of search engine optimization is “Web Pro News”. Within the last two months, those of us who monitor SEO on a daily basis have seen natural listings get pushed down by three changes which Google has made.

1) Local search and Google maps are getting top priority in the search results.
2) Real Time news feeds are topping the first page of the SERPS.
3) Authority “brand-name” sites are getting three top listings on the front page of Google.

An SEO pro is constantly recognizing how the search engine results pages are changing. Another quality that the search engine optimization professional exhibits is his attentiveness to updating constantly on the ever-changing means about how to get better rankings for their customers within the midst of the changes. SiteBuilder users who want to get natural (free) search traffic are going to have to start using the availability of “Web 2.0″ sites in connection with their web pages and put forth effort to learn website optimization for their Intuit/Homestead website from an SEO pro.

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A phrase or word that closely defines the topic of the document is called a keyword. For example, if the keyword of an article or a webpage is ‘African elephants’ then the different combinations of words like ‘elephants’, ‘African elephants’ and ‘African elephant’ etc are likely to be designated as the keywords of that article or web page. The percentage of the words in an article, document or a web page that are keywords in a particular topic is called keyword density. In order to rank the pages about the subject, keyword density was primarily used by search engines in the earlier days of the internet. This caused people to use these keywords as many times as possible in a web page.

To find the keyword density of an article or a page, you can divide the total number of words with total number of times a keyword is used in the topic. For example, in a 200 word articles if the keyword elephants appeared 20 times then the keyword density of the article will be 10%. But for keyword phrases, the formula can be tricky as the individual words in the phrase are counted and the whole phrase is not considered as a single term. So, if the term African elephants appear 20 times in a 200 word article then the keyword density is considered to be 20% rather than 10% by some search engines.

The ranking of the page may be penalized by some search filters if the density is too high because the articles or web pages that have extremely high keyword density are considered to be spam. Although different companies may have different density for a keyword most search engines allow about 5% as the maximum keyword density. Keyword stuffing is the name given to the situation when dozens of keywords are used in order to boost the ratings of a web page. But this should be avoided as it can cause stuffing penalties.

Another reason that supports low keyword density is that an easily readable and aesthetically pleasing article is created when low density is used. It is considered better that writers avoid the usage of the same phrase or word within the same ten words according to various works on style and grammar used in English language. One can stick to this common rule in order to avoid keyword overuse.

In many search engine operations, keywords play an important part but these days they are not used as a primary source in order to rank a page. Today, customers are charged for high rankings as some search engines work like advertising agencies. Some search engines use the popularity of the website to rank the web pages and in a given period, the highest pages that receive the most number of hits are awarded.

Sometimes word counting mathematics can be time consuming or difficult. In this case, online tools can be used in order to determine keyword density. Calculators are offered by many websites that access the keyword density and provide the calculations quickly and the answer is given in the form of a percentage. Keyword frequency can also be calculated by some word processing programs. Thus, these calculating tools can be useful to calculate density if somebody is writing quickly so that it attracts useful attention and search engines are not overwhelmed.

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