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Because of a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world’s leading maker of non-public computers, has announced that it’s testing a pre-put in package of Google software, together with a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

While the home page and Desktop Search will be an plain boost to Google’s share of the Search market, and maybe even a threat to Microsoft’s desktop dominance, it is the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers round the world.

Currently a specialist ‘industry tool’ used predominantly by SE practitioners, the Google Toolbar may soon be automatically on the market to many thousands of mainstream pc users. Thus, Google PageRank and, by extension, search engine selling and optimization look set to become part of mainstream vocabulary. (Well, perhaps that is a little optimistic… Perhaps they are additional doubtless to become half of the vocab of the pc savvy mainstream.)

So what does this all mean to SEO and SEM? In my humble opinion, the four most vital implications of the Dell-Google agreement are:

1) Business decision makers will finally ‘get’ SEO

Although not overly useful to SEMs and SEOs, Google PageRank is a perfect hook for busy decision makers. It’s terribly straightforward (in that it’s simply a mark out of 10) and measurable, and it’s simply THERE; you do not have to go out of your method to work out the PageRank of a site. It’s specifically what call manufacturers would like to urge their collective heads around SEO. They do not have the time or inclination to perceive the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For higher or worse, PageRank eliminates all shades of gray, leaving the 2 colours many decision makers perceive best: black and white.

2) Business can perceive the importance of PageRank

While most business decision manufacturers are aware that a smart search engine ranking is good for business, they’re not however aware that a bad PageRank is dangerous for business. But with the Google Toolbar at their disposal, they soon will be. Call makers will immediately begin to use PageRank as a one-shot assessment of the credibility and authority of each web site they visit. And in the process, they’re going to become painfully responsive to what their own PageRank says regarding their company.

three) Business will be a lot of Search-proactive

Once call makers realize that a bad PageRank is bad for business, they will be a lot of probably to be proactive concerning their search engine ranking.

four) Additional businesses will dedicate a budget to Search

PageRank will become simply a half of ‘doing business’. Simply like TV, radio, and newspapers, it can be proactively communicating with call makers, each and each day. While the mechanics of a high search ranking can remain a mystery to most, the Search DOMAIN will not be thought of a black art, and SEMs and SEOs will now not be thought of witch-doctors. This can create decision manufacturers so much additional comfortable dedicating a budget to Search (especially as they now have one thing measurable to grab a hold of – see point 1 on top of).

Conclusion

It appears that Google has once again created a very astute business decision. For higher or worse, they’ve improved their position in Search and made vital inroads into the desktop software market. Will they threaten Microsoft’s desktop dominance? We have a tendency to’ll have to wait ‘n see. Will they enrich the SEM / SEO trade? In my humble opinion, yes! Google may not be everybody’s favorite search engine, however if they bring PageRank into the mainstream, the Search industry can finally attract the proportion of company advertising pay it deserves.

(See http://australianit.news.com.au/articles/zero,7204,18080942percent5E15306%5Epercent5Enbvp.c5E,00.html for additional details of the Dell-Google agreement.)

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